The Lemon Bash

to benefit Alex’s Lemonade Stand Foundation

The Lemon Bash

to benefit Alex’s Lemonade Stand Foundation

THE PROJECT

We worked Alex’s Lemonade Stand Foundation and Saxbys Coffee to develop a strategic partnership campaign designed to increase awareness of and engagement with the ALSF mission among millennials. The Saxbys Coffee team developed a limited edition “Alex’s Lemonade Menu” that included three hand-crafted lemonades– a portion of sales from which was donated to ALSF– and a 60-day social media campaign to support it. The campaign culminated in an over-the-top, carnival themed cocktail party hosted at Saxbys Coffee Headquarters featuring a contortionist, a cotton candy machine, and a carnival-inspired menu provided by top chefs.

THE RESULT

The Lemon Bash created an environment where guests could embrace their inner child in order to more fully understand the importance of fighting childhood cancer– each element was carefully designed to invoke a sense of childlike playfulness. The sold-out event generated significant press coverage and media impressions.

OTHER CASE STUDIES

Beats ’n Eats
to benefit the Robert Irvine Foundation

Ferguson Chef Event
to benefit Philabundance

The Lemon Bash
to benefit Alex’s Lemonade Stand Foundation

Phone: (267) 317-8798

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